Looks great, but ...
Many companies pay good money for a website: modern design, polished animations, quality photos. A few months later, the question comes up: “Why aren’t we getting any inquiries from the site?
The reason is simple: the site was built for show, not for sales. A business website does one job: it turns a stranger into a customer. Design is only one of the four parts of that job.
The reason is simple: the site was built for show, not for sales. A business website does one job: it turns a stranger into a customer. Design is only one of the four parts of that job.
A website isn’t a work of art, it’s a sales manager. It works 24/7, and its results can be measured.
Check your website in 5 minutes
In 3 seconds: What does the company do, and for whom? – Stated clearly on the first screen
Contact: How many clicks to reach a call or Telegram? – 1 click
Pricing: Is there a price or price range? – Yes, or there’s a “Calculate cost” button
Trust: Are case studies, clients and reviews visible? – With real names and results
Mobile: Is the text readable and are the buttons tappable on a phone? – Comfortable without zooming
What does the right website change?
1. More inquiries
A clear offer and a short path bring in more inquiries from the same traffic.
2. Cheaper advertising
When the page sells, the cost of each inquiry goes down.
3. Controlled growth
Analytics shows which page to fix: numbers, not guesses.
3 steps before a redesign
- Define your goal with a single number
What should the site bring in: inquiries, calls, online payments? How many per month?
2. Set up analytics
Make sure Google Analytics or Yandex Metrica and goal actions (form, call button) are configured.
3. Structure before design
First write the page structure and copy: offer, proof, answers to objections, contact. The design is built on top of that skeleton.
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